Using social media to attract garage door customers requires a deep understanding of your target consumer as well as the social media ecosystems that you will be including in your marketing effort. Consumers act and engage in different ways, according to what social media platform they are participating on.
A service business, like a garage door installation company, is going to require a much different and more calculated approach on social media, than a nightclub or restaurant. The service and its end product – garage doors – aren’t exactly typical content you would find on social media casually scrolling through your feed.
This is where knowing your customer mixed with a little bit of creating thinking can pay off in a big way, especially if your local competition is sleeping on social media marketing. So, how do you know what social media networks can help your business attract interest and what strategies work to attract that available attention?
To help you better understand social media marketing for a garage door business we are going to highlight and explain several simple strategies below. These are tips we implement for our garage door marketing clients, and they have proven to produce incredible results.
Even if social media is a new marketing concept for you, give the below suggestions a shot, and you will see how you can generate garage door customers on social media and effectively incorporate it into your online marketing strategy.
Create Profiles on All Major Social Media Platforms to Create a Strong Brand Presence
Your garage door business should create social media profiles on every available channel, even if you don’t plan to incorporate them into your garage door social media marketing effort. Why? Because they have so much authority on Google that simply having an optimized profile can help you attract new customers in your local market.
The major social media profiles that Google’s algorithm loves includes:
- TikTok
- Snapchat
- YouTube
Some of these you will use to marketing your garage door business online, while others, like TikTok and Snapchat, are not worth your time. You should, however, create a profile on the platforms.
Optimize the profile to include your business name, the text “garage door installation” or “garage door service” and your location. This strategy helps your business fill up the top of Google and dominate that real estate.
Would you rather a social media profile featuring your business name (and containing a link to your website) or a competitor shows up in the search results? This is an easy way to prevent Google from showing other options when someone searches for your business by name. It helps your business control the top results for its name.
Select the Best Garage Door Social Media Networks to Participate On
If you follow the advice just mentioned above you will have profiles on all of the top social media channels, but that doesn’t mean you need to invest time and effort into producing content for all of them as your target customer simply isn’t active on every social network.
The ones you will want to focus on are Facebook, Instagram, and YouTube. Facebook is the more popular social media choice for the older demographic, so you must create a business page and optimize it to include detailed contact information, a strong description that highlights all of the services you provide, a link to your website, and plenty of images.
You will also want to make sure you have messaging enabled, as many potential customers use this feature to ask pre-sales questions. Create a Facebook feed of helpful articles shared from your garage door blog, images of completed jobs, and anything else that you feel speaks to your local community.
Instagram is used by the Millennial generation over Facebook and this age group is starting to become first-time homebuyers, so it’s a good idea to have an active presence. You will want to fix in images of your work and also show a little personality. Whether it’s sharing tips vis the Stories feature or just posting multi-image slide posts that share tips and information. Always tag your posts
Make Content That Can Be Repurposed Across All Channels
The thought of having to manage and create content for multiple garage door social media profiles can be overwhelming, but once you learn how to create content that can be repurposed across all of your channels it becomes very manageable.
You can take the same image, like a high-quality picture of a recently complete garage door installation, and upload it to Canva, which is a free image editing and content tool, to then create social media platform-specific versions of it.
This helps maintain a clean and professional look across all of your profiles. If you upload the same image without doing this it may become cropped, cut off, or distorted.
Using Canva also allows you to add text and other elements. A single picture can be made into a Facebook post, Instagram post or story, and a YouTube thumbnail cover.
A video – even one filmed on an iPhone – can be used on Facebook, Instagram, and YouTube as well. Once you have the process of creating social media content for your garage door business down to a science, you can then use a posting management tool like Hootsuite to schedule all of your content in advance.
This is a good option if you aren’t ready to hire an agency partner to manage your social media marketing. Allocate a day to create and schedule content for all of your social media platforms for the next month. It’s much easier to do this than try to create content on the fly. Remember, being consistent is very important, especially in the weary stages when you are trying to gain as much traction as possible for your garage door social media effort.
Welcome Direct Messages and Consider Social Media a Customer Service Channel
Social media is so intertwined with how we live our daily lives and communicate that it’s now a viable means of communication between businesses and their customers. When you accept this and make an effort to provide world-class customer support on social media you immediately gain more trust from potential garage door customers.
Enable Facebook’s Messanger feature on your page and be sure to enable to call-to-action button welcoming incoming messages. As social media becomes more widely used as the primary means of communications you are going to come across many consumers who would not pick up a phone to call your business or send an email will in fact message you on social media with questions.
Be sure to enable your Instagram profile to accept DMs from anyone, including those who do not follow you. And include your contact information on your YouTube profile. The more options you have for potential customers to reach out effortlessly, the more inbound inquiries you will receive looking for more information regarding the garage door services you provide.
Run Occasional Contests to Create Local Engagement and Attract New Followers
Your most valuable social media followers are going to be consumers in your local market. Someone following your garage door business on social media that lives 100 miles away or in a different state entirely is unlikely to become a customer soon, if ever.
Contests are a great way to attract local followers, and offering a gift certificate to a local restaurant is a very simple way to not only spark engagement on social media but also ensure that those participating are local to your business.
If you implement this garage door social media growth hack, be sure to avoid national chain restaurants. Pick one that is only located in your neighborhood. This way someone located far away – but with that chain location in their area as well – will not participate.
Post a picture of the gift card/certificate and ask a question: “Who wants to win a gift card to [the restaurant name]?” Be sure to tag the restaurant as well, as they will often share your post and this can help your content snowball.
Make the requirements simple: Like, comment, and share. In the comment, require that they tag a specific number of friends that they think would also be interested in entering. Or you could word it to ask who they would take if they won. Get creative – these can produce amazing social media growth in terms of your local follower count.
Final Thoughts
When you find the perfect balance between the right social networks, the best performing content formats and figure out how to best communicate with potential customers on the platforms, you can begin to drive an incredible amount of brand awareness and leads.
Social media is a goldmine for attention, with almost the entire U.S. population actively participating in social media activities to some degree. Also, with the rise in e-commerce, it’s creating a culture that is used to searching for and hiring businesses online and via social media.
If you have any questions related to social media marketing for a garage door business or would like to learn more about our fully managed social media campaign service, please feel free to contact us at your convenience. Our team of garage door marketing experts will be more than happy to answer any questions you may have and explain how our social media marketing campaign management works.
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